Illustrative Branding Making you Looking your Goodest and Getting Seen
You're building something that could change everything. We help you create a brand that earns trust, makes your purpose clear, and brings your clients to you.
You know your work matters. You see the change you're making, or could make IF the right partners, clients, and investors actually found you.
Why does that happen?
- Your message gets lost in the green noise and your real impact stays hidden
- People don't quite grasp what makes you different (even though you're doing groundbreaking work)
- Your website and socials look inconsistent, which makes people wonder if you're legit
We get it. We're an impact business too, and we've been there.
Tone Def.
Creative production company
"Anna helped us bring our vision to life and was so easy to work with. Considered, thoughtful and always willing to push our thinking to new, positive places. Her blend of graphic design and illustration prowess gives a fresh, full-of-life feel to every project she works on...including our own!"
Branding isn’t just about making a logo.
Here's how we help:
Find Your Magnetic Core
We figure out what makes you YOU and help you say it clearly. No more trying to explain yourself in meetings.
Create a Visual Story That Works
Everything looks like it belongs together. Your deck, your website, your socials, all working as one powerful system.
Build Real Trust
People take one look and know you're the real deal. Your brand shows your commitment before you even have to say it.
Packages
Brand Clarity Audit
1.000€
A deep dive into what's working, what's not, and what to do about it.
What you get:
- We review your current brand, messaging, and how you show up online
- Analysis of whether you're connecting with the right people
- A detailed report with honest feedback and clear next steps
- 1-hour call where we walk through everything together
Full Brand Identity
Starting at
€6.000
For businesses ready to look as serious as their mission.
This is the full package, everything you need to show up consistently and confidently everywhere.
What you get:
- Deep dive workshop where we figure out your values, mission, and who you're really talking to
- Complete visual identity: logos, colors, fonts, illustrations, templates
- Brand guidelines so you (and anyone you work with) can use everything correctly
Add-On Services
Want to go further?
These services plug right into your brand work and keep the momentum going:
- In-Depth Brand Strategy & Messaging
- Custom low-carbon website
- Podcast Production & Branding
- Strategic Email Marketing
- Social Media Content That Actually Gets Engagement
FAQ
Our process makes sure your brand actually reflects who you are, not some generic "eco-friendly" template.
1. Deep Dive & Discovery We start with a workshop where we ask the tough questions. What are you really building? Why? Who needs it? What makes you different?
2. Strategy & Concepts We build your brand strategy and explore visual directions that capture what you're about.
3. Create Your Visual System Logo, colors, fonts, illustrations, patterns, we build your complete brand identity.
4. Set You Up for Success We give you everything you need to use your brand confidently, plus guidance on rolling it out.
Branding is the strategic foundation for your business. Climate and positive impact companies face unique challenges: their solutions are often conceptually too new for the target audience to quickly understand or trust. Unlike consumer firms, climate solutions often have longer sales cycles and require substantial capital.
A specialized brand designer helps amplify your impact by ensuring you:
- Stand out and successfully compete with established brands in fragmented and niche markets.
- Avoid the classic founder trap of falling in love with your solution instead of the core problem you solve.
- Clarify your story so you can differentiate your offering in one or two compelling sentences, not five minutes.
You must achieve product-market fit first. Lack of market need is the single most common reason for startup failure, accounting for 35% of shutdowns. PMF means being in a good market with a product that satisfies that market. While a strong brand is important, it should be built after you have confirmed product-market fit.
Our initial focus involves brand strategy to help clarify your PMF by:
Applying problem-solving rigor to understand user needs and engineer traction.
Helping you identify the sector’s biggest pain points that industries will genuinely pay to solve.
Developing and testing hypotheses to ensure customers feel the pain point as urgently as you do, and determining the conditions under which they would adopt your solution.
"Sustainability" is a lovely, vague word that, is greenwashing. It's not a differentiator on its own, and the goodest people are getting better at spotting the difference between purpose and shallow PR.
To move past this and attract the right clients, your brand must translate your purpose into tangible value and trusted confidence:
- It's all in the facts: Don't just talk about helping the planet; lead with the practical, immediate, and trusted transformation you offer, be it carbon savings, efficiency, or essential regulatory peace of mind.
- Prove the Value: You must clearly illustrate that your solution is better, more effective, and more economical than the old ways, not just greener. The impact is the mission, but the efficiency is the magnet.
- Fight Green Fatigue with Clarity: If your solution requires a behavior change, your visual branding must make that change look simple, aspirational, and deeply worthwhile—never a confusing chore.
Complexity is the #1 killer of confidence and conversion for the good-doers. You know your climate tech works, but your audience is getting stuck in the jargon.
Illustrative Branding is your bridge. Bespoke illustration is the universal language of clarity. We take the gears, the chemistry, the circular flow, or the complex data streams—and we turn them into an instantly graspable, visually delightful story.
It’s not about dumbing it down. It’s about making the brilliant obvious. Your investors and clients should understand your impact in 3 seconds, not 3 hours. That clarity gives your team a shared sense of purpose and helps you attract the goodest clients with confidence.
Investors don't fund good ideas; they fund good businesses that have their messaging nailed down. In the climate space, VCs see dozens of pitch decks a week.
You need to look like the confident, professional, and emotionally trustworthy future that they want to fund.
Illustrative Branding provides three key advantages:
- Professionalism: A cohesive, considered brand signals stability and respect for capital.
- Clarity: It makes your complex mission and model easy to digest and remember (see above!).
- Personality: It shows you're led by a human with a clear vision—not a corporate committee. Investors invest in people. We ensure your personality shines through as a decisive, strong founder.
Your brand is the unwritten promise of future success. Make sure it looks like a good bet.
Aggressive marketing is often a sign of a weak or confused brand. If your core message is fuzzy, throwing money at ads will only lead to more expensive confusion.
We only recommend scaling up marketing efforts once two things are true:
- Your Messaging is Crystal Clear: You know exactly what you do, who it's for, and why they should care. Your brand voice is sharp and honest.
- Your Visual Brand is Magnetic: Your Illustrative Branding is aligned, professional, and instantly attracts your ideal client—the goodest people. You're already seeing organic interest.
- The goal is to be magnetic, not aggressive. When your brand is doing the heavy lifting of attraction, your marketing becomes an amplifier, not a desperate plea. Focus on the foundational work first
Ready to make bigger gooder impact?
Simply complete the form, let us know how we can help, and we`ll be in touch with the next steps!
