Branding and

Handcrafted Illustration

For The Goodest People.

Visuals That Make People Stop and Care

You’re out here doing the actual work: growing, building, leading, caring. Cooling overheated cities, healing our biosphere, rethinking systems that are broken. And your work matters.

The Good Illustrator helps growing impact businesses like yours create a brand that actually works for them. We use strategy and custom illustration to build something that looks great, sure, but more importantly, it feels right, builds trust, and brings the right people to your doorstep (you only need to open the door and let them in). We're all about:

  • Branding for climate and sustainability businesses
  • Making complex ideas easy to understand
  • Visual storytelling that shows your real impact
  • Working with founders who give a damn

We're all about:


  • Branding for climate and sustainability businesses
  • Making complex ideas easy to understand
  • Visual storytelling that shows your real impact
  • Working with founders who give a damn


Proud member & trusted partner of

Here's what's possible...

No more explaining yourself: your brand does it for you. And you can focus on doing on what you do best.

Work That Feels Good

Your brand keeps away the time-wasters and brings in people who get it. The ones who respect what you do and don't nickel-and-dime you. More energy for the work that lights you up.

The Right People Find You

Thus much I thought proper to tell you in relation to yourself, and to the trust I reposed in you my friend old pal.

Show Up With Confidence

No more cringing when you send your website or deck. You'll feel proud. Professional. Ready for whatever stage you step onto, because your brand finally matches the quality of your work.

It's About More Than Looking Good.

In a world full of fake green promises, you need a brand that's as real as your work. Here's how we work:

People & planet

Deep Care or the planet, for your vision, and for people you serve.

Clear communication

Clarity in process, communication, and impact.

True partnership

This is your vision. We just help you see it clearly and share it widely

Values driven

Honest, transparent, and ethically aligned with your world-changing mission.

Future focused

Building your brand's visuals with the actions in mind, your venture takes towards a resilient future.

"She brings a rare mix of creativity, empathy, and strategy to every project. If you're building a brand that matters, Anna is the partner you want by your side."

Anurag Maloo, Voice of Glacier Foundation

"Anna has been an absolute joy to work with. We partnered with Anna to develop the cover and interior artwork for our upcoming book, and I have been overjoyed with the process and results."

Cassie Leonard, Best-Selling Author

“Amazing experience i love it a lot. Thanks to the team that dreams come true, great! I really appreciate there approach,recommend to everyone”
Angel Cunningham
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